As a stay at home mom, and entreprenuer to a new product or business, money is always on the mind.
I think back to the pre-baby days, I remember how much of a "spa-junkie" I used to be. If I had a particularily bad day, a massage or mani /pedi would surely put me at ease. Or I'd get my hair done - just to get the scalp massage that goes along with getting your hair highlighted. And if it was too late in the day and no appointments were to be found...a trip to the local sushi restaurant was the answer to all my problems. ( By this point I had already been done with the bar scene )
But I digress... My main topic for this post was about Promos & GiveAways, Door Prizes... Oh my !
I just got side tracked on the money issue. I realize that Promos & GiveAways are a neccessary thing while first starting out. The product needs to be seen. It NEEDs to "Get Out There"
Sometimes it feels like I'm just bleeding money....BUT...Sometimes it really does pay off. I guess I just have to trust in that. The CoverBoo Nursing Scarf is getting some attention from some really great people in the "Mother'Hood ! " Some of the great press is :
It was part of a Local Entrepreneural Collaboration for " Busy Parent Essentials" prize package for a Fundraiser for the Stollery Children's Hospital !
Just recently - it was listed as one of the Top 10 New Mom " Must Haves' by ModernMama at the Both Edmonton & Vancouver ModernMom Bump Brunch this year !
here is a shot of the goodies given away at the Edmonton Bump Brunch at Holt Renfrew .
(On the Left - Blue Plaid CoverBoo right next to comic Bibagogo ! )
And here is the Shot @ the Vancover Modern BumpBrunch.
( Purple Plaid CoverBoo on Prize Table ! )
Next giveaway will be at http://www.tasteofchristmas.eventbrite.com/ !!!
So while having CoverBoos mixed in with of some great prizes for some wonderful causes...I'm a mixed bag of emotions myself. I love the promotion of CoverBoo and all the compliments of everyone saying what a great idea the CoverBoo is, but....as my dear husband says .."Money Talks ! "
Most of the CoverBoos I sell are all thru word of mouth. I have tried to sell on etsy, and am going to try to sell some thru a couple of online stores aswell. ( Shout out to Spogs.ca & BumbleBeeBaby )
Most of the ladies I have spoken to want to feel the product and try it on, and see what other materials and patterns there are. Which is fine. I can meet with people for a "Coffee & a CoverBoo" if need be !
In the first few months I played with a variety of materials, sizes and patterns to cast a wide net out into "Consumer-ville" ... I've finally nailed down a size that will work for most women. As for materials, and patterns ... Well after I sell off my current stock, i think what I will do is offer 2 different materials and 4 different pattens for each season, to streamline things a little more for the ease of sales online. And hopefully this will make it easier to get into retail stores.
I know, I know I know..... Its a learning curve !
ps - Help me get to 100 FB "likes" and be entered in a draw for ..... yep you guess it. A Complimentary CoverBoo .... and a Box of Chocolates ! hhhhhhhmmmmmmm Chocolates !
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